CA/NV Chain Sales Manager - Truckee Craft Ventures

Truckee, California - 96161


Truckee Craft Ventures is looking for a seasoned sales leader familiar with chain store sales, processes, and people. This role is critical to the growth of our multiple brands in beer and spirits across California, and beyond.  The right candidate will know the ins and outs of the chain store landscape and have deep expertise and relationships across multiple chain stores.  , and the ability to work with our distributor network to drive scale. This role can be based in northern California. Help us build a team, brand, and business with your expertise.



  • Call on chains, chain buyers, category set leaders, and other key decision-makers.

  • Growing partnerships with existing national accounts including grocery, specialty liquor, and big box stores. Manage chain leaders and distributors to ensure aligned goals, expanding placements and feature, display activity.

  • Coordinate chain account data collection and analysis in partnership with territory managers and distributor partners

  • Expand SSS (Same Store Sales) as well as POD’s across California, and other key markets.

  • Manage the seasonal sets process across businesses and distributors. Win us expanding placements in the sets.

  • Match the needs of each chain with our existing product lines as best as possible to ensure near-term growth.  and developing a tailored sales pitch

  • Drive our production team, and sales team, with data to help expand our SKU’s and continue a leadership position in the markets. 

  • Benchmark performance against competition and develop opportunities to close gaps where found.

  • Analyze chain volume, share trends, scorecards, performance, and actionable insights.

  • Continuously improve our sales process, collateral, and execution



  • You are a detail-oriented, highly organized, self-starter with a demonstrated ability to exercise accountability and responsibility.

  • You know the chain business and can navigate the people, organizational structures, and cultures to help us grow.

  • You have strong general business acumen. 

  • You thrive on structure but can solve problems without it.

  • You are a team player who contributes to camaraderie and a pleasant working environment.

  • You are outcome-oriented and data-driven and have a strong sense of personal responsibility.

  • You have managed and grown successful salespeople and/or teams.

  • You are a doer. We thrive on what we are building at TCV and are looking for teammates that are passionate about what they do. 

  • You are a driver, not a passenger; we want you to help drive our businesses forward.

  • You have a passion for experiences in Craft Beer and/or Craft Spirits.



  • Bachelor's degree plus 3 or more years of experience, or 5+ years of experience as the primary responsible sales contact and leader for national and regional chains.

  • You have a deep understanding of Nielsen and IRI data, the latest craft beer and/or spirits trends and can communicate with insight and direction.

  • You have advanced computer skills, specifically PowerPoint and Excel.

  • Exceptional communication and presentation skills.


With Headquarters in Truckee California, TCV is a company that values matching hard work, teamwork, family, and success with a deep desire to deliver epicurean experiences that enhance the best moments of our customers’ lives. We believe in the spirit of the Pioneer and look to improve and innovate in everything we do. This is a full-time position in Truckee, or remote if appropriate. TCV offers competitive salaries with Health Care and 401k, generous vacation, and the opportunity to work and live in Truckee. We value honesty and performance above all else.

To apply, please send an email to with your updated resume and a cover letter.