Sales Support / Digital Marketing

FiftyFifty Brewing Co. Truckee, California - 96161

 

 

 

JOB DESCRIPTION
Based in Truckee, California, at the heart of the Sierra Nevada mountains, FiftyFifty Brewing

Company is looking for a social media/sales expert to power the next phase of our growth. We are looking for a teammate with strong digital marketing chops, analytical skills, and business acumen. You will work with our brew team and management to drive local sales tied to a structured digital marketing presence across owned, earned, and purchased media. In this capacity, you will assist the sales team by working with local accounts, meeting with buyers, incorporating account-level marketing, and representing FiftyFifty at events and festivals.

YOUR ROLE:

  • Support sales with account visits, territory management, and working events/tastings

  • Successfully manage commitments and perform follow-through on all aspects of your role

  • Promote local beer sales though pub location(s), events, and key accounts

  • Manage social media channels and grow online brand presence

  • Create content that best represents the FiftyFifty brand/values

 

REQUIREMENTS & RESPONSIBILITIES:

 

SALES

  • Call on existing key accounts to retain/develop existing distribution, secure new distribution, and introduce new and “limited release” beers into the market

  • Develop and maintain strong, positive relationships with account staff and distributor sales personnel

  • Set the standard for follow-up and follow-through in every aspect of the role

  • Travel to company meetings; participate in market blitzes in other territories, and work with other members of the team to execute/achieve the sales plan

  • Complete necessary administrative reporting and communications on a timely basis

  • Maintain all sales goals and personal budgets outlined to you and your territory

  • Execute weekly promotions and periodic special events that generate brand awareness and consumer sampling, as well as new distribution at target accounts

  • Other duties as periodically assigned by your manager

 

EVENTS

  • Assist and run off-site events in the Lake Tahoe/Reno area.

  • Transport beer, set up, break down, and clean pouring stations at events.

  • Pour beer tastings while engaging and educating consumers at events.

  • Assist with account promotions as needed

  • Obtain ABC certification upon starting role and exercise ABC laws and guidelines at events

 

SOCIAL MEDIA

  • Manage social media marketing campaigns and day-to-day activities

  • Develop relevant content topics to reach target consumers

  • Create, curate, and manage all published content on all active social channels

  • Monitor, listen and respond to users in a social way whole cultivating leads and sales

  • Analyze key metrics and edit strategy as needed

  • Derive actionable insights from social media metrics and marketing data

  • Balance multiple priorities, launch dates, deadlines, etc.

  • Establish an ownable social strategy approach that delivers content aligned with our marketing objectives

 

WHO WE'RE LOOKING FOR

  • Someone passionate about craft beer and customer experience.

  • A detail-oriented, highly organized, self-starter with a demonstrated ability to exercise accountability and responsibility.

  • Someone with strong analytical skills- ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail.

  • A flexible person who thrives on structure, but can solve problems without it.

  • A team player who contributes to camaraderie and a pleasant working environment.

  • Someone with experience working with e-commerce platforms with proven sales metrics and success in building sales and audiences.

  • Someone who can manage social and/or other marketing channels including email, media buys, SEM, and SEO.

  • A strong marketing manager, with experience creating targeted messages and products to create sales.

  • A doer. We thrive on what we are building at FiftyFifty and are looking for teammates that are passionate about what they do.

 

REQUIREMENTS

  • A bachelor’s degree and prior experience in digital marketing with an emphasis in social media; prior sales experience preferred.

  • Digital media skills- able to create relevant, creative content that is on-brand for FiftyFifty and engaging to audiences.

  • Knowledge of FiftyFifty Brewing Co., and the local craft beer market.

  • Strong oral and written communication - able to talk to others to convey information effectively

  • Excellent time management - able to self-start and be proactive and responsive

  • Decision making skills – able to collect, assess, interpret relevant information and make sound judgments and actions

  • Negotiation skills - bringing others together and trying to reconcile differences

  • Cicerone, or other Beer certification strongly preferred

ABOUT TRUCKEE CRAFT VENTURES
With Headquarters in Truckee California, Truckee Craft Ventures (TCV) is a company that values matching hard work, teamwork, family, and success with a deep desire to deliver epicurean experiences that enhance the best moments of our customers’ lives. We believe in the spirit of the Pioneer and look to improve and innovate in everything we do. This is a full-time position in Truckee, or remote if appropriate. TCV offers competitive salaries with Healthcare and 401k, generous vacation, and the opportunity to work and live in Truckee.

To apply, please send an email to casey-at-fiftyfiftybrewing-dot-com with your updated resume and a cover letter.