Continuing to build...

2020 has been quite a year.  While we work towards a more stable and equitable world, our businesses are coming back, we're hiring, and hoping to come out of this stronger as a community.

Read an op-ed from one of our  Head Chefs, Rob Watts


We love good food, good drinks, and the moments that come with them. Truckee Craft Ventures invests in and builds brands and businesses that focus on epicurean experiences. We started over a decade ago with FiftyFifty Brewing, and continue to expand in Truckee based businesses that deliver local and global experiences.  


We believe in choosing the right ingredients over and over. For food, beverages and for building teams, it all starts with setting an incredibly high bar and ruthlessly choosing the right ingredients for the outcome you desire. 

02 / TEAM

Success is a team effort that we and our portfolio companies work at every day. In the kitchen, at the production facility or in the office, we continue to invest in the right teams, with the right mentality to build. It's never easy, but it should be fun.


Ideas are free but execution is costly. We need both but we believe great business are about constant excellence in execution across all roles. Excellence to us is a mentality, not a checklist and it means we're always improving.






Alicia Barr is the Co-Founder and CEO at TCV. She holds a Bachelors Degree in Mechanical Engineering from CSU Chico and Masters Degree in Mechanical Engineering from Stanford University. Alicia spent 8 years at Hewlett Packard as an R&D Engineer, Engineering Manager, and Lead Technical Recruiter..  In 2007, Alicia and husband Andy officially launched Truckee Craft Ventures (TCV) and FiftyFifty Brewing Co., which has since earned multiple national and international awards and accolades, including most recently “Brewery Group of the Year” at the 2018 Great American Beer Festival.


Andy Barr is CSO and Co-founder of TCV. Andy holds a Bachelor's Degree in Engineering and Digital Design and a Masters Degree in Computer Architecture.  Prior to starting TCV, Andy spent 10 years at Hewlett Packard as a Master Engineer. Based on a love of great beer, great food, and great experiences Andy and his wife Alicia took their home brewing and cooking background and launched their career in a direction with more passion by opening TCV's first business, FiftyFifty Brewing Company in Truckee, California in 2007.


Jordan Kobert is COO at FiftyFifty Brewing Co. Jordan holds a B.S. in Economics from Bates College and an MBA from the Ross School of business at Michigan. Jordan grew multiple startups in the San Francisco Bay area with leadership roles at Strava, AdMob, Google and Urbandoor. In 2018, Jordan joined TCV to help bring award winning experiences to customers around the world. Jordan’s passion for great food and drinks was a perfect match with TCV. When not working on the business side of TCV, Jordan enjoys life in Truckee and spends as much time as he can skiing, running and biking with his wife and two young daughters. 



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FiftyFifty Brewing, Co.

Old Trestle Distillery

Drunken Monkey Sushi






Let's make some memories.