OUR APPROACH
We love good food, good drinks, and the moments that come with them. Truckee Craft Ventures invests in and builds brands and businesses that focus on epicurean experiences. We started over a decade ago with FiftyFifty Brewing, and continue to expand in Truckee based businesses that deliver local and global experiences.
01 / INGREDIENTS
We believe in choosing the right ingredients over and over. For food, beverages and for building teams, it all starts with setting an incredibly high bar and ruthlessly choosing the right ingredients for the outcome you desire.
02 / TEAM
Success is a team effort that we and our portfolio companies work at every day. In the kitchen, at the production facility or in the office, we continue to invest in the right teams, with the right mentality to build. It's never easy, but it should be fun.
03 / EXECUTION
Ideas are free but execution is costly. We need both but we believe great business are about constant excellence in execution across all roles. Excellence to us is a mentality, not a checklist and it means we're always improving.
